Get Insight
Returns an Audience's Insights.
Getting Started
URL REQUEST (GET)
https://api.statsocial.com/platform/v0/audiences/{audience_id}/insights
Baseline If no baseline is specified, it defaults to global.
Available baselines:
global, global_males, global_females
usa, usa_males, usa_females
uk, canada, france, germany, italy, spain
or any other insight hash
https://api.statsocial.com/platform/v0/audiences/{audience_id}/insights?baseline=global
note
Let's use the data in this section when creating audiences
Let's go to examples
Baseline
You can change the baseline as suggested, in this case we will use global_males
https://api.statsocial.com/platform/v0/audiences/67454/insights?baseline=global
We will receive a json like this
{
"response": {
"id": 67454,
"status": "done",
"insight_hash": "bc8bced5419b6348c4767bbcf62097ed9ee6a018",
"summary": {
"name": "Name Audience",
"audience_size": 429570,
"generated": "March 8, 2023",
"baseline": "d16ec784fa7ab50d81bfc6ad918fbe4cf67835d9",
"baseline_alias": "Global",
"brands": [
{
"id": "a295402",
"name": "FC Bayern Munich",
"tooltip": "",
"baseline": 0.009681153982474707,
"values": [
0.09861399861399861
],
"indexes": [
1018
]
},
{
"id": "a25549",
"name": "Bundesliga",
"tooltip": "",
"baseline": 0.004054274395053785,
"values": [
0.0404019404019404
],
"indexes": [
996
]
},
{
"id": "a295403",
"name": "Borussia Dortmund",
"tooltip": "",
"baseline": 0.009035869626119096,
"values": [
0.05949410949410949
],
"indexes": [
658
]
},
{
"id": "a295406",
"name": "FC Schalke 04",
"tooltip": "",
"baseline": 0.0014901347038963214,
"values": [
0.009632709632709633
],
"indexes": [
646
]
},
{
"id": "a486564",
"name": "EA SPORTS FIFA",
"tooltip": "",
"baseline": 0.00963708578252847,
"values": [
0.04916839916839917
],
"indexes": [
510
]
}
],
"influencers": [
{
"id": "a51800",
"name": "Andrzej Duda",
"tooltip": "",
"baseline": 0.0006345820792258099,
"values": [
0.1262993762993763
],
"indexes": [
19902
]
},
{
"id": "a38802",
"name": "Robert Lewandowski",
"tooltip": "",
"baseline": 0.0027945534223049306,
"values": [
0.49002079002079
],
"indexes": [
17534
]
},
{
"id": "a50305",
"name": "Beata Szydło",
"tooltip": "",
"baseline": 0.00021467508830952498,
"values": [
0.03558558558558558
],
"indexes": [
16576
]
},
{
"id": "a50711",
"name": "Jerzy Buzek",
"tooltip": "",
"baseline": 0.00026881601967204444,
"values": [
0.030561330561330563
],
"indexes": [
11368
]
},
{
"id": "a46814",
"name": "Arkadiusz Milik",
"tooltip": "",
"baseline": 0.00046334564514900403,
"values": [
0.04611919611919612
],
"indexes": [
9953
]
}
],
"interests": [
{
"id": "a42126",
"name": "Polish",
"tooltip": "",
"baseline": 0.007907723707495434,
"values": [
0.2407830907830908
],
"indexes": [
3044
]
},
{
"id": "a42117",
"name": "Russian",
"tooltip": "",
"baseline": 0.03004003281192259,
"values": [
0.11912681912681913
],
"indexes": [
396
]
},
{
"id": "a494668",
"name": "Soccer",
"tooltip": "",
"baseline": 0.3025111948966506,
"values": [
0.814899514899515
],
"indexes": [
269
]
},
{
"id": "a42122",
"name": "German",
"tooltip": "",
"baseline": 0.10041317085178164,
"values": [
0.1806999306999307
],
"indexes": [
179
]
},
{
"id": "a122412",
"name": "Esports",
"tooltip": "",
"baseline": 0.02079137673463452,
"values": [
0.029972279972279973
],
"indexes": [
144
]
}
],
"media": [
{
"id": "a379291",
"name": "Gazeta.Pl",
"tooltip": "",
"baseline": 0.00023545009685560804,
"values": [
0.05433125433125433
],
"indexes": [
23075
]
},
{
"id": "a209527",
"name": "Wyborcza.Pl",
"tooltip": "",
"baseline": 0.00031855013103994026,
"values": [
0.06316701316701316
],
"indexes": [
19829
]
},
{
"id": "a206691",
"name": "Weszlo.Com",
"tooltip": "",
"baseline": 0.00016934779693625283,
"values": [
0.0288981288981289
],
"indexes": [
17064
]
},
{
"id": "a379293",
"name": "Rzeczpospolita (Rp.Pl)",
"tooltip": "",
"baseline": 0.00024174555399078472,
"values": [
0.017983367983367984
],
"indexes": [
7438
]
},
{
"id": "a199891",
"name": "Fcbarcelona.Com.Tr",
"tooltip": "",
"baseline": 0.020582367557746655,
"values": [
0.14518364518364518
],
"indexes": [
705
]
}
],
"age": [
{
"id": "3",
"name": "25-34",
"tooltip": "",
"baseline": 0.3225247914371163,
"values": [
0.4176267281105991
],
"indexes": [
129
]
},
{
"id": "4",
"name": "35-44",
"tooltip": "",
"baseline": 0.18573902093499134,
"values": [
0.22724654377880185
],
"indexes": [
122
]
},
{
"id": "5",
"name": "45-54",
"tooltip": "",
"baseline": 0.11081378876121517,
"values": [
0.1035426267281106
],
"indexes": [
93
]
},
{
"id": "6",
"name": "Over 54",
"tooltip": "",
"baseline": 0.07224933102471273,
"values": [
0.053283410138248846
],
"indexes": [
73
]
},
{
"id": "2",
"name": "18-24",
"tooltip": "",
"baseline": 0.3086730678419644,
"values": [
0.19830069124423963
],
"indexes": [
64
]
}
],
"gender": [
{
"id": "male",
"name": "Male",
"tooltip": "",
"baseline": 0.5,
"values": [
0.8332643841736856
],
"indexes": [
166
]
},
{
"id": "female",
"name": "Female",
"tooltip": "",
"baseline": 0.5,
"values": [
0.1667356158263143
],
"indexes": [
33
]
}
],
"ethnicity": [
{
"id": "pcthispanic",
"name": "Hispanic",
"tooltip": "",
"baseline": 0.1945337620578778,
"values": [
0.6927778652020973
],
"indexes": [
356
]
},
{
"id": "pctapi",
"name": "Asian",
"tooltip": "",
"baseline": 0.13052652733118972,
"values": [
0.12416169972081711
],
"indexes": [
95
]
},
{
"id": "pctaian",
"name": "Native",
"tooltip": "",
"baseline": 0.006330385852090032,
"values": [
0.00363163758291511
],
"indexes": [
57
]
},
{
"id": "pctwhite",
"name": "White",
"tooltip": "",
"baseline": 0.5480305466237942,
"values": [
0.14293783617436648
],
"indexes": [
26
]
},
{
"id": "pctblack",
"name": "Black",
"tooltip": "",
"baseline": 0.09184083601286173,
"values": [
0.010504600304862097
],
"indexes": [
11
]
}
],
"personality": [
{
"id": "a13",
"name": "Personality / Agreeableness",
"tooltip": "",
"baseline": 0.5,
"values": [
0.1675042723524992
],
"indexes": [
33
]
},
{
"id": "a20",
"name": "Personality / Conscientiousness",
"tooltip": "",
"baseline": 0.5,
"values": [
0.42132013154570847
],
"indexes": [
84
]
},
{
"id": "a27",
"name": "Personality / Extraversion",
"tooltip": "",
"baseline": 0.5,
"values": [
0.20489005270020647
],
"indexes": [
40
]
},
{
"id": "a34",
"name": "Personality / Neuroticism",
"tooltip": "",
"baseline": 0.5,
"values": [
0.299752184194967
],
"indexes": [
59
]
},
{
"id": "a41",
"name": "Personality / Openness",
"tooltip": "",
"baseline": 0.5,
"values": [
0.6090351365065222
],
"indexes": [
121
]
}
],
"digital_tribes": [
{
"id": "42",
"name": "FIFA Beliefas",
"tooltip": "Spain's most competitive pro football league, Primera División, or what's simply known as La Liga, has a profound international profile. This, especially for playing in such a comparably small country. When you can attract the likes of Cristiano Ronaldo and Leo Messi to your league --- players so famous that even Americans who couldn't care less know who they are -- people will pay attention. When their season is underway, they can dominate American Twitter trends. Those driving those trends are probably in this cluster. IBM Watson's Personality Insights® observes that the Agreeable and outgoing are only to be found here in paltry quantities. The Conscientious, however, are abundant.",
"baseline": 0.04668352460610776,
"values": [
0.3984126984126984
],
"indexes": [
853
]
},
{
"id": "162",
"name": "Hooligantastic",
"tooltip": "This is a lot that lets their true colours (note the spelling) show when it comes to their love for the United Kingdom's many fine association football -- or, as we say here in the states, soccer -- teams. Gary Lineker, Wayne Rooney, Arsenal FC, 'Match of the Day,' and more of the sort, all find themselves among the most highly esteemed preoccupations of this array of internet users. Open to new experiences most of all, but Agreeable to the least degree, IBM Watson's Personality Insights® also tells us that they are measurably more Conscientious than they are Neurotic. So much for our assumptions about the average U.K. footie fan. ",
"baseline": 0.027232056020229527,
"values": [
0.1597542242703533
],
"indexes": [
586
]
},
{
"id": "161",
"name": "Gamers Not Lamers",
"tooltip": "Nerds do still play video games, but the stereotype died years ago. Rappers, sports stars, runway models, and NASA scientists all play those things now (not sure about the last two). You don't become a billion dollar industry only catering to nerds. With superhero movies and TV shows being the biggest entertainments there are, and San Diego and New York Comic Cons both attracting crowds in excess of ONE ZILLION each, it's simply time to admit that either everyone's a nerd, or no one is. Here, be they Poindexters or Fonzies, it is video games that are the unifying affinities. Neurotic to the greatest degree, according to IBM Watson's Personality Insights®, they are least of all agreeable. ",
"baseline": 0.023730791674771445,
"values": [
0.026728110599078342
],
"indexes": [
112
]
},
{
"id": "153",
"name": "Newsies",
"tooltip": "This here ensemble are about 64% women, living in the suburbs, and are in their mid-to-late-40s. The Conscientious and the Open minded (in terms of new experiences, etc.) are to be found here to a degree exceeding the average. The Neurotic are relatively absent from this posse. This is a bit surprising as the shared affinities that make of this group of guys and dolls a cluster are the major, mainstream news outlets; your New York Timeses, CNNs, and what-have-yous. The state of the world, on which this bunch appears to be keeping up diligently doesn't faze them much. Or so it would seem. Good for them. ",
"baseline": 0.04434934837580237,
"values": [
0.0257552483358935
],
"indexes": [
58
]
},
{
"id": "37",
"name": "London Calling",
"tooltip": "This 76% female group of deeply rural folks are in their late-20s-to-early-30s. British pop culture seems to be their bag. Not so much costume dramas, or regional detective series, but those Brit celebrities who dominate the panel, chat, and quiz shows that are the default staples of their broadcasting. IBM Watson's Personality Insights® tells us this lot is Open to new experiences least of all. They've found their love for Brit chat and panel shows -- and the comics and general celebs who appear most on them -- and they're going to stick with that. The Extraverted (the psych term for outgoing) can be found among this lot to a degree just a smidgen in excess of the average. ",
"baseline": 0.03793036374246256,
"values": [
0.02493599590373784
],
"indexes": [
65
]
}
],
"us_states": [
{
"id": "3388",
"name": "Washington, United States",
"tooltip": "",
"baseline": 0.008509064002959674,
"values": [
0.002108707507725868
],
"indexes": [
24
]
},
{
"id": "3370",
"name": "New Hampshire, United States",
"tooltip": "",
"baseline": 0.0014798372179060304,
"values": [
0.00047264133793855663
],
"indexes": [
31
]
},
{
"id": "3360",
"name": "West Virginia, United States",
"tooltip": "",
"baseline": 0.0021140531684371864,
"values": [
0.00023632066896927832
],
"indexes": [
11
]
},
{
"id": "3351",
"name": "Louisiana, United States",
"tooltip": "",
"baseline": 0.006395010834522488,
"values": [
0.0012179603708416652
],
"indexes": [
19
]
},
{
"id": "3383",
"name": "Idaho, United States",
"tooltip": "",
"baseline": 0.0021140531684371864,
"values": [
0.00016360661697873113
],
"indexes": [
7
]
},
{
"id": "3356",
"name": "Oklahoma, United States",
"tooltip": "",
"baseline": 0.005232281591882036,
"values": [
0.0010907107798582077
],
"indexes": [
20
]
},
{
"id": "3355",
"name": "North Carolina, United States",
"tooltip": "",
"baseline": 0.012842872998255907,
"values": [
0.0024540992546809672
],
"indexes": [
19
]
},
{
"id": "3345",
"name": "Arkansas, United States",
"tooltip": "",
"baseline": 0.004545214312139951,
"values": [
0.0005817124159243774
],
"indexes": [
12
]
},
{
"id": "3385",
"name": "North Dakota, United States",
"tooltip": "",
"baseline": 0.0006342159505311559,
"values": [
0.0002726776949645519
],
"indexes": [
42
]
},
{
"id": "3361",
"name": "Alabama, United States",
"tooltip": "",
"baseline": 0.006606416151366207,
"values": [
0.001145246318851118
],
"indexes": [
17
]
},
{
"id": "3346",
"name": "Washington, D.C., United States",
"tooltip": "",
"baseline": 0.00459806564135088,
"values": [
0.001399745500818033
],
"indexes": [
30
]
},
{
"id": "3381",
"name": "Utah, United States",
"tooltip": "",
"baseline": 0.003223931081866709,
"values": [
0.0006907834939101982
],
"indexes": [
21
]
},
{
"id": "3363",
"name": "Iowa, United States",
"tooltip": "",
"baseline": 0.004386660324507161,
"values": [
0.0007271405199054717
],
"indexes": [
16
]
},
{
"id": "3353",
"name": "Missouri, United States",
"tooltip": "",
"baseline": 0.008033402040061307,
"values": [
0.0010907107798582077
],
"indexes": [
13
]
},
{
"id": "3364",
"name": "Illinois, United States",
"tooltip": "",
"baseline": 0.017705195285661435,
"values": [
0.0072350481730594435
],
"indexes": [
40
]
},
{
"id": "3389",
"name": "Wyoming, United States",
"tooltip": "",
"baseline": 0.0007399186089530152,
"values": [
0.00019996364297400474
],
"indexes": [
27
]
},
{
"id": "3354",
"name": "Mississippi, United States",
"tooltip": "",
"baseline": 0.0039638496908197245,
"values": [
0.00036357025995273584
],
"indexes": [
9
]
},
{
"id": "3394",
"name": "Pennsylvania, United States",
"tooltip": "",
"baseline": 0.015062628825114952,
"values": [
0.0036902381385202692
],
"indexes": [
24
]
},
{
"id": "3373",
"name": "Ohio, United States",
"tooltip": "",
"baseline": 0.014164156228529148,
"values": [
0.0024177422286856937
],
"indexes": [
17
]
},
{
"id": "3391",
"name": "Alaska, United States",
"tooltip": "",
"baseline": 0.0016383912055388194,
"values": [
0.000527176876931467
],
"indexes": [
32
]
},
{
"id": "3392",
"name": "Kentucky, United States",
"tooltip": "",
"baseline": 0.005179430262671106,
"values": [
0.000799854571896019
],
"indexes": [
15
]
},
{
"id": "3369",
"name": "Nebraska, United States",
"tooltip": "",
"baseline": 0.0026425664605464827,
"values": [
0.0006362479549172878
],
"indexes": [
24
]
},
{
"id": "3348",
"name": "Florida, United States",
"tooltip": "",
"baseline": 0.028751123090745734,
"values": [
0.00867115069987275
],
"indexes": [
30
]
},
{
"id": "3365",
"name": "Indiana, United States",
"tooltip": "",
"baseline": 0.00919613128270176,
"values": [
0.0017814942737684057
],
"indexes": [
19
]
},
{
"id": "3359",
"name": "Texas, United States",
"tooltip": "",
"baseline": 0.03435336398710428,
"values": [
0.011543355753499364
],
"indexes": [
33
]
},
{
"id": "3372",
"name": "New York, United States",
"tooltip": "",
"baseline": 0.030072406321018975,
"values": [
0.0122523177604072
],
"indexes": [
40
]
},
{
"id": "3349",
"name": "Georgia, United States",
"tooltip": "",
"baseline": 0.015485439458802389,
"values": [
0.003090347209598255
],
"indexes": [
19
]
},
{
"id": "3362",
"name": "Connecticut, United States",
"tooltip": "",
"baseline": 0.004545214312139951,
"values": [
0.001763315760770769
],
"indexes": [
38
]
},
{
"id": "3367",
"name": "Michigan, United States",
"tooltip": "",
"baseline": 0.013424237619576132,
"values": [
0.0032903108525722596
],
"indexes": [
24
]
},
{
"id": "3371",
"name": "New Jersey, United States",
"tooltip": "",
"baseline": 0.009671793245600127,
"values": [
0.00334484639156517
],
"indexes": [
34
]
},
{
"id": "3358",
"name": "Tennessee, United States",
"tooltip": "",
"baseline": 0.009090428624279901,
"values": [
0.0012179603708416652
],
"indexes": [
13
]
},
{
"id": "3387",
"name": "South Dakota, United States",
"tooltip": "",
"baseline": 0.0010041752550076634,
"values": [
0.0002726776949645519
],
"indexes": [
27
]
},
{
"id": "3376",
"name": "Wisconsin, United States",
"tooltip": "",
"baseline": 0.0062364568468896995,
"values": [
0.0016178876567896747
],
"indexes": [
25
]
},
{
"id": "3393",
"name": "Massachusetts, United States",
"tooltip": "",
"baseline": 0.009988901220865706,
"values": [
0.00289038356662425
],
"indexes": [
28
]
},
{
"id": "3352",
"name": "Maryland, United States",
"tooltip": "",
"baseline": 0.0068706727974208555,
"values": [
0.0019087438647518633
],
"indexes": [
27
]
},
{
"id": "3375",
"name": "Vermont, United States",
"tooltip": "",
"baseline": 0.0008984725965858042,
"values": [
0.000036357025995273585
],
"indexes": [
4
]
},
{
"id": "3380",
"name": "Nevada, United States",
"tooltip": "",
"baseline": 0.004703768299772739,
"values": [
0.0015633521177967642
],
"indexes": [
33
]
},
{
"id": "3382",
"name": "Arizona, United States",
"tooltip": "",
"baseline": 0.007346334760319222,
"values": [
0.0016178876567896747
],
"indexes": [
22
]
},
{
"id": "3368",
"name": "Minnesota, United States",
"tooltip": "",
"baseline": 0.006342159505311558,
"values": [
0.001308852935829849
],
"indexes": [
20
]
},
{
"id": "3347",
"name": "Delaware, United States",
"tooltip": "",
"baseline": 0.0006870672797420855,
"values": [
0.00009089256498818396
],
"indexes": [
13
]
},
{
"id": "3378",
"name": "Colorado, United States",
"tooltip": "",
"baseline": 0.006923524126631784,
"values": [
0.0014724595528085803
],
"indexes": [
21
]
},
{
"id": "3357",
"name": "South Carolina, United States",
"tooltip": "",
"baseline": 0.00618360551767877,
"values": [
0.0010907107798582077
],
"indexes": [
17
]
},
{
"id": "3390",
"name": "Hawaii, United States",
"tooltip": "",
"baseline": 0.0017969451931716084,
"values": [
0.00019996364297400474
],
"indexes": [
11
]
},
{
"id": "3374",
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